October 21, 2010
I’ve been reading a book about the evolution of grammar, The Unfolding of Language by Guy Deutscher. One of his main examples of how a new grammatical word (one used for things like tense or number or conjunction or such) can evolve is how in English “going to” is pronounced “gonna” when used with a verb to indicate a future action. So it seemed a bit of a coincidence when I read this transcript of the Apple earnings call and saw that it consistently wrote “gonna” when that’s what people said. I expected this change to happen some day, but I didn’t expect to see it in standard, commercial written English so soon.